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Creative, Innovative, Global

The New Era of Digital Advertising

Taking Direct Response To The Next Level!

On a Global Scale

About Us

About Us
Creative, Innovative, Global – The New Era of Digital Advertising

Today’s retailers can create new consumer marketplaces virtually overnight, targeting consumers anywhere in the world. With nearly 10% of retail sales occurring online, gone are the days of old-school advertising. Consumers demand more than ever before, but they are also willing to purchase instantaneously.

At World Reach, we understand the importance of providing an exciting yet seamless buying experience that is personalized and localized for each new market.

As innovators, we help our clients think globally and creatively while putting the consumer experience at the forefront of the campaign. What is a consumer looking for? What do they need? What do they truly desire? How can we earn their trust to make a purchase?












Are you passionate about creating the best, working with the best, and watching the best grow? Are you ready to think bigger, more creatively and join a team of thought leaders that are conquering the direct response realm on a global scale?

If you answered these questions with a resounding yes, we want you!

Click Here To Find Out More! Click Here To Find Out More!

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The Team
At WorldReach, we’re a team of quirky, creative problem solvers working on a global scale. We’re just as determined, and passionate, about creating a world-class experience for our employees as we are about the flip-flops as year-round attire.

Team Profiles

Tom Joyce

Tom Joyce

Founder & Managing Partner

Tom brings his entrepreneurial spirit, and expertise of growing and selling multiple other startups to WorldReach.

Tom’s goal in creating World Reach was to build a company that effectively works during business hours, but isn’t all-consuming to employees past 4pm. But don’t be fooled! Tom delights in studying trends, and brainstorming solutions all days and hours of the week.

He attributes WorldReach’s success to the employee and knows that hiring smart is what will allow the company to continue to grow, be successful, and foster a fun community.

Tom is a native Philadelphian but has lived in South Florida for over 20 years.  Outside of the office, you can find him paddle boarding, running or relaxing with his family.

Sam Durso

Sam Durso

Founder & Managing Partner

Sam’s background of more than 20 years as a successful business owner and mergers and acquisitions advisor allows him to bring a veteran approach and unique perspective to a young industry. He doesn’t just understand how to build and scale successful global campaigns, he obsesses over it.

As a founder, Sam has a heavy hand in developing the internal culture of World Reach. Taking the best of what he knew from previous companies and leaving the worst parts behind. Sam, with the help of his partner Tom, has created a culture of ownership, collaboration, problem solving and fun.

In his free time, you can usually find Sam boating, playing the drums or enjoying time with his family in Jupiter.

Danielle Joyce

Danielle Joyce

Chief Financial Officer

Danielle earned both her bachelors and masters in accounting from Florida Atlantic University and is a licensed CPA in the state of Florida. She began her career in public accounting for the South Florida offices of Grant Thornton and has over 13 years of combined public and private accounting experience. She is also a certified Six Sigma Green Belt.

Danielle revels at the challenge and excitement that a startup brings, knowing that not having all of the answers allows for learning, creative problem solving, trial and error, and growth. With this startup mentality, she also loves the ability to help develop employees and cultivate successful and impactful careers.

Outside of work, you can catch Danielle training for half marathons, keeping up with her daughter, and enjoying the South Florida weather by soaking up the sun whenever possible.

Kayla Nizborski

Kayla Nizborski

Senior Accountant

Kayla brings financial and accounting expertise to WorldReach. She holds a bachelors in business administration from Florida Atlantic University, and previously worked as a tax accountant for PGA of America. However, Kayla’s role at WorldReach goes far beyond the numbers; She also assists with human resources, manages the office, and keeps the rest of the team in line.

Outside of work, Kayla is constantly busy. She just passed her real estate exam (for fun!), she loves traveling, boating, and fishing. You can also catch her and her husband in Maryland every year at the Cowboys/Red Skins rivalry game.

Audra Smith

Audra Smith

Director of People

Audra is a graduate from The University of South Florida Sarasota-Manatee with a Bachelors degree in Hospitality and Tourism Management and previously worked at The Ritz-Carlton, Sarasota as the Human Resources Generalist. Her role at WorldReach includes everything Human Resources and Office Management related and lining our company on the tarmac ready to explore the world of a growing company!

Outside of work, Audra is adventurous whether that is skydiving, bungee jumping or frog gigging. Audra and her husband are Green Bay Packer fans and you can find them at the taco trucks or adopting animals.

Max Kline

Max Kline

Data Manager

Max is a graduate from The University of South Florida with a Bachelors degree in Economics and previously worked at American Title as the Workflow Coordinator. His role at WorldReach includes performing complete and thorough quality assurance checks of all campaign launches, manual testing of web sites and participates in the identification and implementation of continuous improvement in process and standards for the entire team!

Outside of work, Max is a chess guru and loves video games. You can find him hiking with his girlfriend and their dog.

Kristen Vollender

Kristen Vollender

Marketing Campaign Manager

Kristen is a recent graduate from the University of Florida with a Bachelors degree in Event Management and a minor in Communications. With her passion for people, she has started her career with WorldReach as a Public Relations Coordinator managing customer service, social media, and creating media campaigns. She enjoys being challenged and strives to help others while being the best version of herself. Outside of work, Kristen enjoys boating, working out, and spending time with her family and friends!

Kelly McCarthy

Kelly McCarthy

Junior Media Specialist

Kelly is currently in her senior year at Florida State University where she’s studying International Affairs and Communications. Kelly manages customer service and ensures that customers are kept up to date on all of their orders along with additional office projects that help World Reach function smoothly!

Outside of work she really enjoys spending time with her Goldendoodle, traveling, trying different foods, and finding new shows on Netflix!

Sasha Krynauw

Sasha Krynauw

Staff Accountant

Sasha is a graduate from Florida Atlantic University with a Bachelors Degree in Business Administration majoring in accounting and previously worked as a Loan Administrator.
Her role at WorldReach is our Staff Accountant, responsible for assisting with invoice processing, the reconciliation of balance sheet accounts, and special entries, etc.

Sasha’s favorite aspect of working for WorldReach is the positive and innovative team-based atmosphere!

Outside of work, she loves spending time with her family, going fishing on their boat, and working out. Sasha also really likes to cook and bake!

Sierra Johnson

Sierra Johnson

Communications and Marketing Intern

Sierra is currently a transfer junior student from The University of Central Florida to Florida Atlantic University where she is majoring in Marketing. Sierra manages customer service and ensures all inquiries are responded to with top-notch customer service while also monitoring orders and assisting others in any way possible. Sierra is passionate about Jupiter Laboratory products, helping others, and performing to the best of her ability.

Outside of work, Sierra enjoys playing with her German Shepherd, Kona, at the dog beach, working out, and spending time with her friends and family.

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